Assaya is committed to protecting your privacy and treats the handling of personal data seriously. The Privacy Policy below details how Assaya will treat your personal data after it has been collected by Assaya through your use of the Website. Assaya maintains the privacy of your information using security technologies and adhere to policies that prevent unauthorized use of your personal information. By using this Website, you consent to the collection and use of your information.



Websites you link to from may have their own privacy policy that may differ from Assaya’s. Please review those websites’ privacy policies for detailed information on how they may use information gathered while you are visiting them.



Assaya obtains the following categories of personal data:


  • Contact information, such as mailing address, telephone number, email address, and shipping address
  • Online identifiers such as usernames and IP addresses
  • Commercial information such as product purchasing histories and preferences
  • Network and usage data such as analytic files and log files
  • Hardware and device data such as mac address, Windows version, and hardware specifications
  • Employment, educational, and professional information such as resumes, CVs, and other employment data for recruitment or employment opportunities (when, and if you apply for a job)



Assaya obtains personal data from you in order to process any requests you may make:

When you search for or request details on services or products from the Website, for example, registering an Assaya product online or entering a competition.
When creating an account or signing up via our website, in person or via an affiliated partner.
Other information you may provide to us in calls, emails, meetings, texts, and events.

The specific types of information collected will depend upon the services you use or subscribe to. For example, when you shop through our web store, we may collect data such as the purchases you have made, items in your shopping cart, and how often you make purchases. To process your order, we may collect your full name, email address, phone number, product serial number, home address, mobile phone number, credit card information, and shipping address.

If you choose not to provide this information, we may not be able to provide the corresponding Assaya products and services or respond to your inquiries. By disclosing your personal information via the Website, over the telephone or via email or post you consent to the collection, storage and processing of your personal information by Assaya in the manner set out in this Privacy Policy and the Terms of Use Policy.

Assaya might request additional information from you in other areas or in the future. You may choose not to provide this information. Assaya might also ask for information about your interests, or for feedback about the Website so that we can improve the Website and/or its service. Providing Assaya with this information is always optional.



In addition to the information Assaya collects directly from you, we also monitor and track usage of our website, viewing and traffic patterns, customer behavior, and other similar information. This information is compiled into a statistical aggregate. This aggregate information is also used, in conjunction with your personal information, for Assaya’s internal business and administrative purposes including improvements to the Website, Assaya’s product and service offerings, our operations, or our customer service. This information may be obtained from the following sources:



We also obtain data from publicly available sources, service providers, governing bodies and referees. Assaya may combine information collected from these sources with information already in its possession. In addition to the information provided we collect & check data from third parties such as Companies House and accredited bodies.



Unless otherwise provided in the Privacy Policy or the Terms of Use, assaya will not sell, rent or trade your personal information to third parties for marketing purposes without your express consent. Assaya will only pass your data to other third parties in accordance with this Privacy Policy or the Terms of Use, or if required to do so by law. Assaya may disclose your data to certain permitted third parties, such as members of the assaya group, assaya’s own professional advisers who are bound by confidentiality codes, and when assaya is legally obliged to disclose your data.



Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.



The assaya (“assaya”) website uses cookies. Cookies are small data files which the Site places on your computer or mobile device. This is normal practice for websites. Cookies are essential to help us provide a high-quality website. By collecting information through cookies and other automated means on our Site, we learn how to best tailor the Site to our visitors.


Using these cookies helps us deliver the best web experience for you, and to understand what our readers are looking at so that we can produce more of the right kind of content. We do not use cookies to track your internet browsing activities before or after you visit the Site.


By browsing and using our website, you consent to the above cookies being used in the way described in this Privacy Policy. If you do not consent, you can disable cookies by adjusting your browser settings or stop using the site. You can also choose to set your browser to notify you when you receive a cookie, giving you the choice of deciding whether to accept it.


Click the button below to view cookies:



If you are a California consumer, you have the following rights:

The right to know what personal information is being collected about you.
The right to know whether your personal information is sold or disclosed and to whom.
The right to say no to the sale of personal information.
The right to access your personal information.
The right, in certain circumstances, to delete the information you have provided to us.
The right to equal service and price, even if you exercise your privacy rights.

California consumers have the right to request, up to twice in a 12-month period, that a business that collects personal information about the consumer disclose to the consumer the information listed below for the preceding 12 months. Assaya has the right to request verification of your identity for all requests for information.


(1) The categories of personal information it has collected about that consumer.

(2) The categories of sources from which the personal information is collected.

(3) The business or commercial purpose for collecting or selling personal information.

(4) The categories of third parties with whom the business shares personal information.

(5) The categories of personal information that the business sold about the consumer and the categories of third parties to whom the personal information was sold, by category or categories of personal information for each third party to whom the personal information was sold.

(6) The categories of personal information that the business disclosed about the consumer for a business purpose.

(7) The specific pieces of personal information it has collected about that consumer.


To request your information, please use the chat function on our site.

California consumers have the right to opt out of the sale of the consumer’s personal information. To make such a request, please use the website’s chat function.

Third Party Marketing. California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for the third parties’ direct marketing purposes. To make such a request, please send a message through the website chat function.

Consumer Requests Statistics. To access statistics related to the number of requests for information, requests for deletion, and requests to opt-out that we have received, complied with, or denied, please contact us via the chat function.



Any data that you provide to us may be accessed, shared or processed by our offices, located in the United States, and service providers located in the United States and abroad, if such data transfer is necessary for the specific purpose for which you submitted your data (such as the provision of goods or services under a written contract). This may entail a transfer of your personal information across international borders, including, but not limited to, transfers from within the European Economic Area (the “EEA”) to the United States. The data protections standards may differ and be lower than the standards enforced in your jurisdiction. We maintain appropriate safeguards as required by applicable law for any personal information transferred internationally, and as required by applicable law, will seek your consent prior to such transfers.


CHILDREN’S PRIVACY is not directed at children or minors (as defined by local requirements). We do not knowingly collect personal information from children or minors. If you become aware that a child or minor has provided us with personal information, please contact us using the contact information below. If we become aware that a child or minor has provided us with personal information, we will take steps to delete such information.



If we decide to change our privacy policy, we will post these changes on our website so that you will always know what information we gather, how we use that information, and whether we will disclose it to anyone. The privacy practices of sites that may be linked to Assaya’s web site are solely the responsibility of that provider and Assaya makes no representations nor bears any responsibility regarding the privacy policies of others.



If you have any questions or concerns about the information Assaya holds about you, please compose an email to



Privacy Rights of Individuals Residing in the European Economic Area (EEA).
If you are an individual located in the EEA, your privacy rights may be subject to additional or different legal provisions based on the location.




First-party cookies are set by websites while the user is on-site. They enable website providers to collect customer activity and analytics data, remember language and other preference settings, and carry out other useful user experience functions.








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Cookies set for tracking and retargeting marketing campaigns. They are set by third-party servers, such as on publishers’ websites (user data is often shared)








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Third-party requests are files that are loaded from a website other than the one that the user is currently visiting. They usually are from vendors whose technology is implemented on the website where the user is active.




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